Our Company
Sara Trading International
Thank you for visiting Sara Trading International, the premier diamond company in the Middle East. White Star Diamonds is a vertically integrated diamond and jewellery company, based in the United Arab Emirates. We provide rough and polished diamonds of all ranges and sizes, along with finished jewelry pieces. We buy and sell diamonds in all quantities, small and large. Our rich family heritage and experience of more than 8 decades has given us an in-depth understanding of the diamond trade and an insight into customer needs. Over the years, we have grown from a simple wholesaler into an internationally-renowned diamond sales organization that is trusted and respected worldwide.
Our team is well-trained and experienced, sourcing the very best diamonds domestically and internationally. Our manufacturing facilities employ the finest skilled cutters and craftsmen in the industry today, ensuring each diamond produced is of upmost quality. And our sales staff is thoroughly trained in our diamond products, working relentlessly to deliver the top service to our customers. We pay close attention to every detail in each transaction, ensuring that quality and satisfaction are fully sustained for all parties involved.
White Star Diamonds has been formed on the foundation of trust. Throughout our years in business, we rigorously uphold our moral values, and believe a handshake and our word is everything. This is in essence what separates White Star Diamonds from standard diamond companies. As you visit our website, please do not hesitate to call or email us with any questions. Thank you.
MISSION STATEMENT
"Our mission is to provide the best value and satisfaction to our customers, earning trust while ensuring strict ethical values"
Trust is the absolute bedrock of our diamond business. The diamond business is unique in that moral values and business ethics play a much more prominent role in our business compared to other industries. At White Star, we truly believe that if a customer is happy and we are providing them the absolute best value, our company will grow and prosper. It is a vision shared by all our people: diamond cutters, master craftsmen, and expert professionals, who are driven by the aspiration to be the best and the belief that challenges are the stepping stones of success.
We believe in fostering long-term relationships, and can only achieve that by providing consistent quality and service to our customers. We emphasize honesty and integrity in all our transactions, and are fair and unbiased to everyone we deal with. The very nature of our business is based on trust, and we understand the value and importance of it.
We fully participate in the global ‘Kimberly Process’ initiative, and rigorously work to ensure that all our diamonds are conflict-free. Therefore, all diamonds and jewelry sold by White Star Diamonds are genuine, conflict-free, and quality assured.
CSR & PHILANTHROPY
Sara Trading International is an organisation with a global vision, and for us corporate responsibility for business, social and environmental matters are part of daily life. We believe that commitment towards society’s welfare is an integral part of being a responsible social being; corporate or otherwise. At White Star, we take pride in being Socially Responsible by initiating practices, undertaking events and drafting policies aimed at the well-being of the society.
Our management of each element of the diamond pipeline demonstrates that we are engaged in business practices that uphold the reputation of the industry and boost consumer confidence. Our Board of Directors, Management and all our employees subscribe to the philosophy of compassionate care. We believe and act on an ethos of generosity and compassion, characterized by a willingness to build a society that works and cares for everyone. This is the cornerstone of our CSR Policy.
CONFLICT-FREE DIAMONDS
Sara Trading International is an organisation with a global vision, and for us corporate responsibility for business, social and environmental matters are part of daily life. We believe that commitment towards society’s welfare is an integral part of being a responsible social being; corporate or otherwise. At White Star, we take pride in being Socially Responsible by initiating practices, undertaking events and drafting policies aimed at the well-being of the society.
Our management of each element of the diamond pipeline demonstrates that we are engaged in business practices that uphold the reputation of the industry and boost consumer confidence. Our Board of Directors, Management and all our employees subscribe to the philosophy of compassionate care. We believe and act on an ethos of generosity and compassion, characterized by a willingness to build a society that works and cares for everyone. This is the cornerstone of our CSR Policy.